Website & branding


Pharaon Capital

Pharaon is run by a small team of serial entrepreneurs and digital business experts, that are passionate about scaling online businesses effectively, without the pressure of a typical Venture Capital or Private Equity fund.

Project date

Nov 2020

My Role

I worked as a freelance UX/UI designer and front-end developer. My role in this project was to do research, branding, lo-fi & hi-fi wireframing, planning for animations and do front-end development using HTML, CSS (SCSS) and JS.

The deliverables include: Logo design and branding assets, Icons, UI design in Figma, Design language and style guides, Front-end development.

Research & Planning

The Discovery phase is very important for any project. I started by asking a few questions about the project like target audience, styling, competitors, inspirational websites, etc. After defining a user and problem statement, I started researching and creating mood boards for the project. Since it is focused on internet companies, I tried different color palates with good contrasts between fresh bright colors and muted colors.

Branding exploration

Tried different kinds of logos before finding the right one shown at the bottom.

Pharaon capital branding

Icon design

Pharaon capital icon design

Layout grid

Pharaon capital layout grid

Wireframes: Home

Pharaon capital is a single-page website with all the information about the "what", "why" and "how" of the company. I started with rough sketching on paper and then tried different lo-fi wireframes without colors and photos. After some explorations, I prepared a hi-fi UI design and presented it to the client. Here is the finalized design:

Pharaon capital homepage UI

It was a fun project to work on. There were almost no constraints (eg. colors, typography, etc.). The communication went very smooth, from initial discovery to branding and through the final revisions and delivery.


Let's worktogether

Portfolio 2022

Designed and developed by me


Built with ❤ using

Adobe XD
Adobe XD
Design tool
Gatsbyjs (React)
Smooth scroll