Plutus is a London-based fintech platform with a simple goal: to make spending money rewarding for everyone. It bridges a modern debit card and financial app with crypto-backed rewards, allowing users to earn as they spend.
The platform pairs an intuitive interface with playful Rive animations to effortlessly communicate the core mechanics of its reward-driven ecosystem.
Webflow
Interaction plan
Reward calculators
Role & impact
As the Webflow developer, I built and maintained high-converting marketing pages designed to communicate these features clearly. Using rich visuals and custom interactions, I focused on turning intricate product mechanics into smooth, responsive web experiences, prioritising fast load times, clean CMS architecture, and seamless animations that supported conversion and user growth.
