Hold tightHi there!

Voy

Voy (previously Manual) is a UK-based digital health company focused on science-backed wellness and preventive care.

Operating primarily online, Voy aims to make healthcare more accessible, personalised, and outcome-driven across categories including weight management, testosterone health, hair loss, and menopause support.

My role

Webflow

Component library

AB test

Support

Collaboration

Voy design & marketing team

Live pages

Joinvoy, Weight loss, Hair loss, TRT, Menopause,

My role, challenges & solution

I’ve been with Voy for over 5 years, contributing to the build and optimisation of high-performing marketing experiences across the business. My work focuses on developing and maintaining marketing pages in Webflow. During this time, I’ve been a part of two full site overhauls and brand transitions, including the move from Manual to Voy, while delivering 400+ pages across core verticals like Hair Loss, Weight Loss, Menopause, and TRT.

More recently, I’ve been working on a component library to make it easier for teammates across marketing and content to create and manage pages without needing constant hands-on development support.

Voy results in a laptop
A person holding phone with Voy weight loss chart

Webflow-driven workflow & outcomes

During this journey, I’ve also contributed to our transition from a custom-coded site to a Webflow-driven workflow, bringing key pages like the homepage and core conversion journeys into a faster, more flexible setup.

This move significantly reduced dependencies on our core engineering team and enabled much faster turnaround times for new ideas. It gave our growth and marketing teams the agility to run continuous experiments and A/B tests, which has directly supported Voy's ongoing growth in customer acquisition and retention.